![](https://cdn.myportfolio.com/bf9b0c2c-6f59-48fb-8339-8e9515c85bfd/940efa57-5ff2-4c9c-858f-3db6e0e61efd_rw_1200.jpg?h=71273c9a34532ae9f49c92527a104d1a)
We were delighted to be asked to work with Target on the packaging art of their new grocery range, Good & Gather. A total of more than 2000 items will make up the brand after its first year on shelves. Alongside a branding team and Target's own in-house Art & Design department, we helped to build a cohesive and consistent identity among their kids ranges. Tasks included illustrating ingredients, creating characters and developing activities & alternative illustrations for inclusion on packaging.
![A selection of items form the initial range, including those that we provided illustrations for.](https://cdn.myportfolio.com/bf9b0c2c-6f59-48fb-8339-8e9515c85bfd/f0edde47-b1dd-48de-b766-5287ed4b2f95_rw_1200.jpg?h=ebc9af40d0cc35a463db917add32c6fa)
A selection of items form the initial range, including those that we provided illustrations for.
![A selection of items form the initial range, including those that we provided illustrations for.](https://cdn.myportfolio.com/bf9b0c2c-6f59-48fb-8339-8e9515c85bfd/832a060e-8fbf-4ae8-ab42-7ed2671b1fa6_rw_1920.jpg?h=18f0826e30d6e03f3e93838b8925e293)
A selection of items form the initial range, including those that we provided illustrations for.
![](https://cdn.myportfolio.com/bf9b0c2c-6f59-48fb-8339-8e9515c85bfd/54eb3210-1548-454c-9c38-99c391410fc3_rw_1200.png?h=22fdd8090e8229377bf199e4f4affd3c)
![](https://cdn.myportfolio.com/bf9b0c2c-6f59-48fb-8339-8e9515c85bfd/576653c4-0dd6-4a8b-82d0-ddf5fcba775d_rw_1920.jpg?h=9c92e69a8550565cf997595eec2c9f51)
![](https://cdn.myportfolio.com/bf9b0c2c-6f59-48fb-8339-8e9515c85bfd/760333fb-0566-4a02-ba4a-4f86d3f2aaa9_rw_1920.jpg?h=df14267465a3ec900de793241eb71c96)
![](https://cdn.myportfolio.com/bf9b0c2c-6f59-48fb-8339-8e9515c85bfd/981b30f1-7a3f-42c2-a890-14c0d078a383_rw_1200.png?h=cb59bd4dd1a07036e08aec6efa37953e)
![](https://cdn.myportfolio.com/bf9b0c2c-6f59-48fb-8339-8e9515c85bfd/19019305-d80c-41e0-91ae-7d303e0dcb8b_rw_1920.jpg?h=197d14f84946bfa7b72b2dbe36501f0b)
![](https://cdn.myportfolio.com/bf9b0c2c-6f59-48fb-8339-8e9515c85bfd/0e26eb8a-3cf3-4c27-a4e0-f09e954db7e2_rw_1920.jpg?h=6055f97bb3a65b1b4cbaefcc59a185a5)
![](https://cdn.myportfolio.com/bf9b0c2c-6f59-48fb-8339-8e9515c85bfd/7161d125-f8f6-4e56-aa19-3b3b83f0e328_rw_1920.jpg?h=bdbaea00138f3a74d8fc07aff7b6ebb1)
![](https://cdn.myportfolio.com/bf9b0c2c-6f59-48fb-8339-8e9515c85bfd/ce0831d6-35fa-4748-a78d-38f27e3cd73c_rw_1920.jpg?h=3c37d773be00e04830f899a798cdd71b)
![](https://cdn.myportfolio.com/bf9b0c2c-6f59-48fb-8339-8e9515c85bfd/7981ab5c-14f3-4204-a3e7-c8b70a39e4ba_rw_1920.jpg?h=a96d0d010700a4bb7b1c889f24e3c03b)
![](https://cdn.myportfolio.com/bf9b0c2c-6f59-48fb-8339-8e9515c85bfd/b3bc3ada-4823-4b1c-b5b0-bc917ec9379d_rw_600.png?h=138cc972591a4c03a0885216c46aa369)
![](https://cdn.myportfolio.com/bf9b0c2c-6f59-48fb-8339-8e9515c85bfd/43507a28-4a55-423d-ad5d-5c9200062d97_rw_1920.jpg?h=c13209da1ce12ec6af2b07332f2ef5b8)
We are still working on new products for the future Good & Gather rollouts, and we will update this page as new items are released, there's some fun things on the way!